MATCHBOOK COVERS
Nebraska Army Air Fields

Every army airfield in Nebraska had an ample supply of cigarettes for the airmen to enjoy.  During WWII the detrimental health effects of smoking cigarettes were not yet fully realized, so their use was widespread.  Magazines, newspapers, billboards, and movie stars helped to promote the use of tobacco.  Motion pictures of that era typically showed the actors and actresses smoking their favorite brands - Pall Mall, Camel, Lucky Strike, Chesterfield and others.  For the men, there was a toughness in most of the ads, while it portrayed glamour for the women.  The use of filters on cigarettes did not become common until the mid 1950's, so those smoking were inhaling the full carbon.  Unfortunately, many who survived the War later died prematurely as a direct result of smoking.

Each army airfield generally advertised by having the name imprinted on the matchbook cover.  An image of a pertinent aircraft, the "Keep 'Em Flying" slogan, or the Army Air Corps insignia were also common features on the matchbooks.  Most matchbooks were the standard 1½" x 4¼" when unfolded, but others were the larger 3" x 4½" size which doubled as a postcard when the matches were used up.  Companies such as the Universal Match Corporation, the Ohio Match Company, and the Diamond Match Company all vied to supply the matches for the men in service.

Smoke 'em if you got 'em
(Smoking in WWII Story)


Nebraska's Army Air Fields
(Click Above)

         

           

         


   

   

   


The above four matchbook covers could be used as postcards.
(Backside shown below)



(Actual postcard size)


"Do Not Mail Matches
Tear On Perforation"
 


Covers from other Nebraska WWII facilities.

     

            

   



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